Irwin is a results-oriented marketing leader with nearly 25 years of experience in business-to-business software as a service (SaaS) marketing across end markets including healthcare, benefits, and financial services. She brings a proven track record of leading marketing and communications strategy to support Availity’s next phase of expansion and innovation in payer-provider connectivity.

Irwin’s expertise encompasses a vast array of marketing disciplines, including strategy, brand management, communications, and demand generation, all underpinned by a deep understanding of digital marketing. In her role, she leads go-to-market and marketing strategies for Availity’s solutions for healthcare data acquisition, standardization, transparency, automation, and exchange among health plans, providers, and technology partners.

Irwin lives in Milwaukee, WI, with her husband and four children – where she spends much of her free time as a professional youth sports spectator (and kindergarten basketball coach!).